Dr. Fred KU

Project Leader

Fred Ku, currently Assistant Dean and Co-Director of the Integrated BBA programme, joined CUHK Business School in 2009. He received his PhD degree from the Hong Kong University of Science and Technology.

With expertise in business economics, he teaches economics and business analytics courses for EMBA, MBA, MAcc and UG programs. Dr. Ku has authored a book on economics and 7 teaching cases. He has also been an active case contributor to international economics textbooks. As a pioneering educator, he supervised the production of more than 10 video teaching cases and a business simulation game. His prominent contribution to teaching and learning has been recognised by the CUHK Vice-Chancellor’s Exemplary Teaching Award (2013 and 2019) and the CUHK Business School Faculty Teaching Excellence Award 2018-19.

Dr. Ku contributes to the professional community by conducting training workshops for Education Bureau and providing consultancy services for Trade and Industry Department of Hong Kong Government and other private enterprises.

He is a columnist in Fortune Insight and a host of a popular podcast Everyday Economics, where he shares insights from the latest economic and business research.

Dr. Ku is a believer and advocate of creating social value through business education. He is the Project Leader of the Business Education for Social Good Program (BESGO)*.

*BESGO is a program funded by CUHK with its aim at educating our youngsters on how social good, social innovation (SI), social entrepreneurship (SE), corporate social responsibility (CSR) and creating shared value (CSV) shape today’s businesses, as well as how all these will sculpt our society’s future.


Dr. Franko WONG

Principal Supervisor

Dr. WONG is the Principal Supervisor & Investigator of Business Education for Social Good (BESGO)*, jointly supported by the Centre for Learning Enhancement And Research (CLEAR) and the Business School of myCUHK. Before joining BESGO, Franko has respectively served as Visiting Assistant Professor, Associate Academic, Teaching Fellow, Lecturer and Instructor at myCITYU, Leicester Castle Business School, Edinburgh Napier University, Hong Kong Polytechnic University, Chinese University of Hong Kong, and Hong Kong University of Science and Technology. Franko began his academic journey from UBC Sauder School of Business, where he first obtained a BCom degree. Then upon receiving the scholarship of myHKUST MBA program across the Pacific, he enrolled and later graduated from this world renowned Master’s studies. Ambitious, however, to taking on for business education under a cross-disciplinary framework, he further pursued DBA, a yet more exigent world-class doctorate program, whilst he was concurrently conscripted as fellow of teaching at myPOLYU. As an inspired educator, Dr. WONG walked his talk by initiating a complementary mechanism on the outcomes-based education with Students’ Supplemental Instruction Scheme at City University of Hong Kong. He innovatively practiced CATAL*, a novel T&L approach, in both CUHK Business School and CITYU SCOPE. As Academic Board Committee member, appreciably, Franko contributed to the successful establishment of a brand new institution, VTC School of Business and Information Systems, with a full academic accreditation from HKCAAVQ within 2 years. Other than business education, he also partook in a pilot project appearing as a language teacher at HKUST Center for Language Education. Dr. WONG constantly devotes to the community through conducting seminars and workshops, as well as participating in commercial radio program as guest speaker. His scholastic dedication has been well recognized by a series of Business School’s teaching awards and multiple fellowship grants from various reputable fellowship endowment funds.

*BESGO is a program funded by CUHK with its aim at educating our youngsters on how social good, social innovation (SI), social entrepreneurship (SE), corporate social responsibility (CSR) and creating shared value (CSV) shape today’s businesses, as well as how all these will sculpt our society’s future. *CATAL refers to the Co-creation Approach of Teaching, Assessment and Learning.


Mr. Sam KONG

Chief Coordinator

Mr. Kong is a graduate of the Chinese University of Hong Kong and currently a finance practitioner with extensive experience in business advisory and private fund-raising activities. He believes business can create positive social impact in addition to financial return for shareholders. He came across with social goods while he was in CUHK where he worked closely with the faculty members of CUHK Business School for the delivery of a CSR initiative of Wharf Holdings – ‘Young Economists Scheme’.