Dr. Fred K.T. Ku
Programme Director
Dr. TL. Franko Wong
Principal Supervisor
Mr. Sam Kong
Programme Leader
Dr. Andrew Yuen
Project Contributor
Dr. Anson Au Yeung
Project Contributor
Dr. Irene Ho
Project Contributor
Dr. Rosette Leung
Project Contributor
Programme Director
Fred Ku, currently Associate Dean for undergraduate studies and Director of the Integrated BBA programme, has been with CUHK Business School since 2009. He received his PhD degree from the Hong Kong University of Science and Technology.
With expertise in business economics, he teaches economics and business analytics courses for EMBA, MBA, MAcc and UG programs. Dr. Ku has authored a book on economics and 7 teaching cases. He has also been an active case contributor to international economics textbooks. As a pioneering educator, he supervised the production of more than 10 video teaching cases and a business simulation game. His prominent contribution to teaching and learning has been recognised by the CUHK Vice-Chancellor’s Exemplary Teaching Award (2013 and 2019) and the CUHK Business School Faculty Teaching Excellence Award 2018-19.
Dr. Ku contributes to the professional community by conducting training workshops for Education Bureau and providing consultancy services for Trade and Industry Department of Hong Kong Government and other private enterprises.
He is a columnist in Fortune Insight and a host of a popular podcast Everyday Economics, where he shares insights from the latest economic and business research.
Dr. Ku is a believer and advocate of creating social value through business education. He is the Programme Director of the Business Education for Social Good (BESGO).
Principal Supervisor
Franchischko (aka. Franko) is the Principal Supervisor of BESGO, supported by the Business School of CUHKprofile . He has served respectively as Visiting Assistant Professor, Associate Academic, Teaching Fellow, Lecturer and Instructor at City University of Hong Kong CITYUprofile , Edinburgh Napier University, Leicester Castle Business School, Hong Kong Polytechnic University, Chinese University of Hong Kong, and Hong Kong University of Science and Technology. It was UBC Sauder School of Business first conferred Dr. Wong with his Commerce degree. Subsequently, in receipt to invitation of HKUSTprofile MBA program, he enrolled and later graduated there from his Master’s studies. Ambitious, however, to taking on interdisciplinary studies across Psychology and Business, he further pursued a Doctorate in BA whilst he was concurrently conscripted as fellow of teaching at POLYUprofile. As an inspired educator, Franko walked his talk by practicing CATALprofile, a novel T&L approach, in Business Schools. He also initiated a complementary mechanism on the outcomes-based education with Students’ Supplemental Instruction Scheme. Apart from business education, Dr. Wong has always been engaging in academic professional development, university teaching & learning policies, and projects of teaching & learning enhancement. Franko constantly devotes to community service through conducting volunteer programs, workshops, seminars, as well as participating in radio and media broadcasting. His scholastic dedication has been well recognized by a series of teaching awards and multiple fellowship grants from various reputable fellowship endowment funds.
Mr. Sam Kong
Programme Leader
Mr. Kong is a graduate of the Chinese University of Hong Kong and currently a finance practitioner with extensive experience in business advisory and private fund-raising activities. He believes business can create positive social impact in addition to financial return for shareholders. He came across with social goods while he was in CUHK where he worked closely with the faculty members of CUHK Business School for the delivery of a CSR initiative of Wharf Holdings – ‘Young Economists Scheme’.
Project Contributor
Dr. Andrew Yuen graduated from The Chinese University of Hong Kong (CUHK) obtained with BBA and MPhil degrees. Later, he obtained his PhD Degree of Transport Economics from Sauder School of Business, University of British Columbia, Canada. Currently, he is a Senior Lecturer of Department of Decision Sciences and Managerial Economics, CUHK. His main research interests include aviation and maritime economics, industrial organisation and applied econometrics. He published academic papers in various international peer-reviewed journals, including Journal of Transport Economics Policy, Journal of Air Transport Management, Transport Research Parts A and D, Maritime Policy and Management and Pacific Economic Review. Dr. Yuen was appointed as Assistant Dean of CUHK Business School, and Co-director of Integrated BBA Programme, between 2012 and 2014. Since 2014, he has served as the Associate Dean (General Education), SHHO College, and the Director of Policy and Knowledge Transfer, Aviation Policy and Research Centre at CUHK.
Project Contributor
Dr. Anson Au Yeung is a Senior Lecturer in Finance and the Assistant Dean for Undergraduate Studies at The Chinese University of Hong Kong (CUHK) Business School. He currently serves as the Programme Director for two programmes: Asian Business Studies (ABS) and International Business & Chinese Enterprise (IBCE). Prior to joining CUHK, Dr. Au Yeung was a Visiting Assistant Professor at City University of Hong Kong and a Visiting Scholar at the Kellogg School of Management, Northwestern University.
Dr. Au Yeung’s research interests focus on corporate finance, capital markets, and international finance. His work has been recognized, with his paper titled “Firm Growth Type and Capital Structure Persistence” receiving Best Paper Awards at the China International Conference and the NTU International Conference.
Dr. Au Yeung has a broad teaching spectrum, ranging from undergraduate to EMBA levels. In recognition of his dedication and excellence in teaching, he was awarded the Vice-Chancellor’s Exemplary Teaching Award in 2018.
Project Contributor
Dr Irene Ho is a Lecturer in the Department of Management at CUHK Business School and an Associate Director of an MSc programme in Sustainable Global Business. She obtained her PhD degree from Durham University, United Kingdom. Before joining academia, she worked for financial institutions such as HSBC, Fidelity Investments, and AIA. Irene always supports students to start their businesses and provides consulting services to companies in the healthcare industry. Dr Ho develops business cases, and her research interests include sustainable business model innovation and environmental impacts on mental health.
Project Contributor
Dr. Rosette Leung is a Lecturer in Department of Marketing at The Chinese University of Hong Kong (CUHK) Business School. She teaches a variety of courses including Marketing Management, Global Marketing Management, Buyer Behaviour, and Integrated Marketing Communication. Her research interests span a wide variety of areas from social media marketing to internet-based relationship. She received her doctorate degree from the University of Bristol and a master’s degree from the London School of Economics and Political Science in the United Kingdom. Prior to joining CUHK, Dr. Leung has gained over ten years of teaching experience in the higher education sector. She has also obtained rich industry experience as a digital marketing strategist and journalist.