Our Team

Dr Fred K.T. KU

Project Leader

Fred Ku, currently Associate Dean for undergraduate studies and Director of the Integrated BBA programme, has been with CUHK Business School since 2009. He received his PhD degree from the Hong Kong University of Science and Technology.

With expertise in business economics, he teaches economics and business analytics courses for EMBA, MBA, MAcc and UG programs. Dr. Ku has authored a book on economics and 7 teaching cases. He has also been an active case contributor to international economics textbooks. As a pioneering educator, he supervised the production of more than 10 video teaching cases and a business simulation game. His prominent contribution to teaching and learning has been recognised by the CUHK Vice-Chancellor’s Exemplary Teaching Award (2013 and 2019) and the CUHK Business School Faculty Teaching Excellence Award 2018-19.

Dr. Ku contributes to the professional community by conducting training workshops for Education Bureau and providing consultancy services for Trade and Industry Department of Hong Kong Government and other private enterprises.

He is a columnist in Fortune Insight and a host of a popular podcast Everyday Economics, where he shares insights from the latest economic and business research.

Dr. Ku is a believer and advocate of creating social value through business education. He is the Project Leader of the Business Education for Social Good (BESGO)*.

^{_{*BESGO is a program funded by CUHK with its aim at educating our youngsters on how social good, social innovation (SI), social entrepreneurship (SE), corporate social responsibility (CSR) and creating shared value (CSV) shape today’s businesses, as well as how all these will sculpt our society’s future.}}

Dr L. Franko WONG

Principal Supervisor

Dr. WONG is the Principal Supervisor & Investigator of Business Education for Social Good (BESGO)*, jointly supported by the Teaching Development Grant and the Business School of ^myCUHK. Respectively, Franko has served as Visiting Assistant Professor, Associate Academic, Teaching Fellow, Lecturer and Instructor at ^myCITYU, Edinburgh Napier University, Leicester Castle Business School, Hong Kong Polytechnic University, Chinese University of Hong Kong, and Hong Kong University of Science and Technology. It was UBC Sauder School of Business, Dr. Wong’s alma mater, conferred him with a Commerce degree. Then upon receiving the scholarship of ^myHKUST MBA program across the Pacific, he enrolled and later graduated from this internationally renowned master’s studies. Ambitious, however, to taking on interdisciplinary studies across Industrial & Organizational Psychology and Business Administration, he further pursued DBA, a yet more exigent world-class doctorate program, whilst he was concurrently conscripted as fellow of teaching at ^myPOLYU. As an inspired educator, Franko walked his talk by practicing CATAL*, a novel T&L approach, in CUHK Business School. He also initiated a complementary mechanism on the outcomes-based education with Students’ Supplemental Instruction Scheme at City University of Hong Kong.  Apart from business education, Dr. Wong engages in academic professional development, university teaching & learning policies, and major projects of the Centre for Learning Enhancement And Research. Franko constantly devotes to community service through conducting seminars and workshops, as well as participating in radio program and commercial broadcasting. His scholastic dedication has been well recognized by a series of Business School’s teaching awards and multiple fellowship grants from various reputable fellowship endowment funds.

^{_{*BESGO is a program funded by CUHK with its aim at educating our youngsters on how social good, social innovation (SI), social entrepreneurship (SE), corporate social responsibility (CSR) and creating shared value (CSV) shape today’s businesses, as well as how all these will sculpt our society’s future. *CATAL refers to the Co-creation Approach of Teaching, Assessment and Learning.}}